B2B Case Studies
We are B2B Experts. We create customer profiles based on which firmographics are the most effective for your business. We understand Account Based Marketing and the tactics that generate and nurture client leads.
cybersecurity case study
THE CHALLENGE: Elevate brand awareness and lead gen for a Cybersecurity company in New York, ultimately resulting in increased sales of products within eight defined “buckets.”
THE RESULTS: The campaign improved steadily over the four-month test period, with the digital team applying optimizations based on learnings of which tactics were working best. The campaign resulted in a total of 34,172 people initiating 85,977 engagements (downloads, applying for memberships, or joining/subscribing to programs).
SXSW Geofence
THE CHALLENGE: Elevate brand awareness and lead gen for a central Ohio Economic Development organization at the SXSW Conference, March 2019. Reach C-suite executives, decision makers and influencers at the conference who are interested in technology, growth and expansion.
THE RESULTS: The campaign performed well, reaching 19,418 people in the defined audience 2.34 times, with 168 of these influencers clicking through to the client’s website. The customer was very happy with this campaign and has added more geofence campaigns into the tactical mix.
Electronic Interconnect Solutions Company
THE CHALLENGE: Leverage the digital channel to build greater brand awareness and increase B2B traffic to an Electronics Interconnect Solutions company website through a highly targeted digital campaign. Increase the number of Leads for large, complex deals provided by the advertising channels to the sales staff.
THE RESULTS: The campaign showed impressive results from the beginning, with a starting metric of 41 form fill Leads per week increasing to 79 per week, just 8 weeks later. The digital team optimized the campaigns based on which tactics were working best, and learnings about the people landing on the conversion pages on the website.