Performance Media

Performance – a word with a lot of definitions. We work together to define KPIs that drive your brand and help you build campaigns in channels that reach people that deliver those KPIs.


 
 
 

Multi-Engine Search

  • Why pick one search engine when you can have a partner that will constantly optimize both to ensure maximum performance of your campaigns.

  • We have years of experience running monthly Google search campaigns that range from hundreds to hundreds of thousands.

  • Bing and Yahoo! (both managed by Microsoft) represent a smaller portion of the search ecosystem, but they typically perform substantially better than Google – with a limited budget – and the audience tends to be more affluent.

 
 
 
 

Social Media Advertising

  • Whether you want to run standard ads, video, or reels, Meta is almost always an efficient way to reach your audience. Safari Retargeting is available for Meta as well.

  • Every month we manage hundreds of thousands in media buys for our B2B clients in LinkedIn, and it consistently justifies its place in the right types of campaigns.

  • X has seen many advertisers pull back in the wake of recent changes. The audiences are still there regardless of the ad dollars making X a very efficient way to reach your audience.

  • Emerging social media channels like TikTok, SNAP, Pinterest, etc. have a place in certain types of campaigns and depending on your goals, one or several might be a good fit.

 
 
 
 

Display (Banner) Advertising

  • Display consistently is one of the best performing channels for our partners, there are a variety of ways to utilize Display Ads to support your campaigns whether your goals are top-of-the-funnel awareness, or if they are meant to convert shoppers to buyers.

Some of the ways to build Display Audiences:

 
  • Contextual

  • Intent (Behavioral)

  • Look-a-Like

  • Retargeting

  • Reach

  • Direct Site

  • Search Retargeting

  • Etcetera