Whether you know it or not, you have been denied access to retargeting over 40% of your site visitors for more than three years. Safari Retargeting allows you to retarget visitors from Safari, Edge, Firefox, etc. - not only in the Display ecosystem, but also in Meta – both Facebook and Instagram, and video.

The minimum for using your first-party data is retargeting the users who are visiting your site – they are your audience that is mostly likely to convert – and you need to stay in front of them.

If you have your CRM data or just a file with your customers, and you want to use your data to either target those people or suppress them from a campaign – we can easily onboard your data and use it however best suits your goals.

Sometimes called Behavioral, Intent-Based Targeting builds audiences based on their activities across the web that indicate they are likely to convert for your brand. We use a variety of partners to help build these audiences – from B2B partners like Bombora, to B2C partners like Amazon and their invaluable shopper data.

As we move closer to the end of cookies, targeting people based on the context of what they are looking at will become more important, but this is not your 90’s version – today’s contextual utilizes AI to read and sift content to create effective matches between your offerings and who’s reading.

Look-a-Like is a combination of using your data and third-party providers to take people engaging with your site and products and building an audience that looks like them from people across the web.