KONETiQ and National Golf Foundation Announce Exclusive Partnership to Transform Golf Marketing Capabilities.

[Columbus, OH, June 24, 2025] – KONETiQ, a leader in digital marketing innovation, has announced an exclusive partnership with the National Golf Foundation (NGF), the foremost authority in golf research and data. This groundbreaking collaboration is set to transform the golf and media ad space, benefiting a wide array of businesses and brands by leveraging NGF’s deep insights into over 47 million U.S. golf participants and KONETiQ’s unmatched digital media buying capabilities.

This partnership introduces advanced, data-driven strategies, providing businesses with custom audience solutions and unparalleled media buying access. With KONETiQ’s expertise, brands can engage golfers across a wide range of media platforms, reaching a specialized, active, and high-income demographic with precision and impact.

Golfers represent a high-income, high-spending demographic, making them an attractive target for various industries well beyond just golf, from luxury brands to travel destinations. Reaching a perfectly targeted segment of the population is a key to marketing success.

"Golfers are a valuable market with significant spending power, ideal for connecting various industries to a highly engaged audience," said Josh Goodin, Managing Director of KONETiQ. "This partnership enables businesses to effectively reach and convert these consumers, enhancing revenue opportunities across all channels.”

KONETiQ sets itself apart with multidimensional sophistication in digital media strategy, offering direct access to platforms like Netflix, Spotify, and Amazon Prime. They pair this ability to remove middleware with an ability to fully integrate into clients’ teams to ensure both an understanding of the brand’s strategy and effectiveness at helping them execute it.

With both organizations deeply rooted in their respective areas of expertise, the NGF-KONETiQ alliance marks a new era in golf marketing—one that is data-enriched, digitally sophisticated, and deeply inclusive. NGF’s unparalleled insights into millions of U.S. golfers establish it as the premier data source, while KONETiQ delivers precision-targeted campaigns that engage audiences across all channels. Together, they offer tailored solutions to enhance growth for courses, brands, and those beyond the golfing ecosystem.

Reflecting on past successes, KONETiQ and NGF previously collaborated to achieve remarkable results. They helped a popular State Tourism Bureau surpass performance benchmarks by over 200%, demonstrating the power of precision targeting. Furthermore, their efforts with the automotive brand Polestar increased showroom traffic by over 100%. The duo also supported the “Make Golf Your Thing" campaign led by golf’s governing bodies (including the PGA TOUR, PGA of America and United States Golf Association), which focused on engaging underrepresented demographic cohorts and encouraging people to experience the game at grassroots golf facilities. By utilizing custom audience segments based on real-world behavior, KONETiQ and NGF successfully reached nearly 3 million minority non-golfers in just six months. These efforts resulted in 250,000+ unique course visits, a notable success story in expanding the sport’s inclusivity.

For more information about KONETiQ, visit www.konetiq.com. To learn about golfer statistics and demographics, check out Golf Marketing Insights: Leveraging Golfer Demographics (link to be updated when available). For details about the National Golf Foundation, visit www.ngf.com.

#### KONETiQ is a major player in the media purchasing arena, offering services across every relevant digital channel. With deep expertise in how advertising mediums contribute to business success, KONETiQ delivers performance that exceeds expectations. Their unique value lies in specialization, audience-based marketing, direct seats on Demand-Side Platforms (DSPs), integration of client-based data, actionable insights, and a comprehensive media strategy that includes search optimization, social media, streaming video and audio, and Digital Out-of-Home (DOOH) methods. KONETiQ has successfully partnered with a wide variety of companies, from startups to Fortune 500-level organizations, including Pella, JobsOhio, South Carolina Department of Tourism, The Center for Internet Security (CIS), and many more. For more information about KONETiQ, visit www.KONETiQ.com.