KONETiQ

Press Release

KONETiQ × National Golf Foundation

KONETiQ and National Golf Foundation Announce Exclusive Partnership to Transform Golf Marketing Capabilities

Columbus, OH — June 24, 2025

KONETiQ, a leader in digital marketing innovation, has announced an exclusive partnership with the National Golf Foundation (NGF), the foremost authority in golf research and data. This groundbreaking collaboration is set to transform the golf and media ad space, benefiting a wide array of businesses and brands by leveraging NGF's deep insights into over 47 million U.S. golf participants and KONETiQ's unmatched digital media buying capabilities.

This partnership introduces advanced, data-driven strategies, providing businesses with custom audience solutions and unparalleled media buying access. With KONETiQ's expertise, brands can engage golfers across a wide range of media platforms, reaching a specialized, active, and high-income demographic with precision and impact.

Golfers represent a high-income, high-spending demographic, making them an attractive target for various industries well beyond just golf, from luxury brands to travel destinations. Reaching a perfectly targeted segment of the population is a key to marketing success.

"Golfers are a valuable market with significant spending power, ideal for connecting various industries to a highly engaged audience. This partnership enables businesses to effectively reach and convert these consumers, enhancing revenue opportunities across all channels."
— Josh Goodin, Managing Director of KONETiQ

KONETiQ sets itself apart with multidimensional sophistication in digital media strategy, offering direct access to platforms like Netflix, Spotify, and Amazon Prime. They pair this ability to remove middleware with an ability to fully integrate into clients' teams to ensure both an understanding of the brand's strategy and effectiveness at helping them execute it.

With both organizations deeply rooted in their respective areas of expertise, the NGF-KONETiQ alliance marks a new era in golf marketing — one that is data-enriched, digitally sophisticated, and deeply inclusive. NGF's unparalleled insights into millions of U.S. golfers establish it as the premier data source, while KONETiQ delivers precision-targeted campaigns that engage audiences across all channels. Together, they offer tailored solutions to enhance growth for courses, brands, and those beyond the golfing ecosystem.

Reflecting on past successes, KONETiQ and NGF previously collaborated to achieve remarkable results. They helped a popular State Tourism Bureau surpass performance benchmarks by over 200%, demonstrating the power of precision targeting. Furthermore, their efforts with the automotive brand Polestar increased showroom traffic by over 100%. The duo also supported the "Make Golf Your Thing" campaign, introducing 250,000 new players to the sport.