KONETiQ
Ideas Worth Connecting
Perspectives on data-driven marketing, audience strategy, and media buying from the team at KONETiQ.
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May 14, 2026
ChatGPT Is Not Recommending You: What Happens When You Ignore AEO/GEO
AI answer engines now reply directly instead of sending clicks. If your content isn't built for AEO/GEO, you're quietly going invisible. Here's what to do about it.
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January 12, 2026
The Value of Data: In Golf, and Well Beyond
Modeled 'high-income' ad targeting wastes budget on people who look rich online. Verified behaviors — like golf participation — reveal who actually spends. Here's why.
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December 17, 2025
The AEO/GEO Problem Nobody Wants to Talk About
AEO and GEO are everywhere in marketing meetings — and mostly misunderstood. What answer/generative engine optimization actually is, why it's harder than SEO, and what to ask vendors.
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May 2, 2024
Privacy's Tug-of-War
New privacy legislation, delayed cookie deprecation, and Google's move to end IP addresses are reshaping ad targeting. A marketer's perspective on what the signal-loss shake-up really means.
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March 22, 2023
AI is Coming for Your Job — Right?
Will generative AI replace white-collar workers? Why today's narrow AI is a tool, not a thinker — and how history shows technological 'replacement events' create new jobs too.
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March 9, 2023
A Primer on Artificial Intelligence
A plain-English foundation on how AI actually works — narrow vs. general AI, the generations of decision-making, what ChatGPT really contributes, and the real test for machine personhood.
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September 30, 2022
Unconventional Hiring
A senior leader's hands-on hiring playbook — why people really leave, how to cast a compelling vision for a role, and a LinkedIn-driven search and 'gauntlet' that produced zero bad hires in five-plus years.
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September 21, 2022
The Data Gap for 1st-Party Data and UIDs
First-party data and Universal IDs are sold as the fix for third-party cookie loss — but they miss the most valuable signal: intent. Why some industries face 2–10x higher costs, and the 2.5 ways to cope.
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September 15, 2022
But WHY are Cookies Crumbling?
Why is Google killing the third-party cookie — and why does it keep delaying? The real answer comes down to Apple, privacy marketing, and Google's massive exposure on both ad and device revenue.
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September 14, 2022
Recommendations on LinkedIn — Why They Matter
LinkedIn recommendations are more than résumé padding. They reveal how you value others, tell people they matter, and act as a mirror for how you're seen — three reasons to go write a few.